About Smoky Mountain Harley-Davidson® In Maryville, TN

Smoky Mountain Harley-Davidson® – The Rider’s Destination
📍 Maryville Headquarters | Full-Service Dealership
🏍️ Home of Smoky Mountain Bike Week
🎶 The Shed Smokehouse & Juke Joint – Live Music Every Saturday Night
📞 (865) 977-1669 | 📍1820 W. Lamar Alexander Pkwy, Maryville, TN 37801

Smoky Mountain Harley-Davidson® is more than a dealership — we're a destination. With locations in Maryville, Pigeon Forge, Kodak, Gatlinburg, US-129 "The Dragon", Cherohala Skyway, and Bryson City, NC, we proudly serve East Tennessee and riders from all over the world.

People travel far and wide to ride our roads — including The Dragon and the Cherohala Skyway — and experience the scenic beauty, tight twisties, and legendary rides that make this region a motorcycle paradise. We’re proud to host Smoky Mountain Bike Week, a weeklong celebration of riding, community, and live music that draws riders from across the globe.

Our Maryville headquarters features a full-service dealership and The Shed Smokehouse & Juke Joint, an on-site concert venue where top-tier artists like Chris Stapleton, Ted Nugent, Jason Isbell, Sturgill Simpson, Blackberry Smoke, and many others have performed. Concerts are held every Saturday night during riding season, making us a true destination for both riders and music lovers alike.

Our Mission:
“To focus on relationships, to exceed expectations, to never stop improving, to be the BEST.”

Why Choose Smoky Mountain Harley-Davidson®?
Talk is cheap. Doing the right thing takes grit. Price matters, but your ownership experience means everything — and the dealership you choose is just as important as the motorcycle you ride.
That’s why riders across the country choose us.

Because at Smoky Mountain Harley-Davidson®, your life is riding on it.
We’re not just selling bikes — we’re building a community.

Welcome to The Rider’s Destination.